Most comp pieces are for ideas that never get used, like this, which I thought was pretty neat. The client wanted to do shared advertising with Altoids and Curious George. Most of the taglines were things like "Curiously Strong" written in the H.A. Rey lettering style. Trying to keep in line with Altoids "edgy" ads, one of my suggestions was "Tested on Monkeys". I don't know what kept it from happening, but as far as I know it never did. But I got paid.